Your business brand is probably the most important asset you will have to distinguish your business from the pack. Building it takes time, and requires careful, diligent, disciplined management.
To build a successful brand, learn brand management best practices:
Design an effective logo for your business.
DIY or use a professional; carefully reflect on the logo design you come up with, but don't waste too much time on this. Remember, your Logo != your Brand.
Great brands are built over time, and however your logo looks, you will still need to keep your brand promises every single day to really give it life. And, the first promise you need to keep is to: never change your logo design on a whim.
Use a professional, it's affordable!
Where your budget allows, purchase brand design service, and work with a creative design professional to design a custom logo that is truly reflective, and effective of your business and industry.
It should not take more than 5-10 hrs of creative design to come up with a custom logo that would be a great symbolic ambassador for your brand. Find a professional that offers an hourly rate that is within your budget and get it done fast!