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Build a brand kit for your business to assure consistent, efficient brand integration and management.
Brand management can easily take second place
As critical as your brand is, without an effective use / management strategy, it's the very first casualty of your business. This is a costly mistake business rookies make all the time.
Remember: Never change your logo design on a whim
A brand kit helps you keep this promise every time anyone creates brand-integrated media for your business. Consistent brand presentation is critical to creating a successful brand recognition from your brand marketing efforts over time. You can't achieve this without a brand kit.
Once you get it, use it!
A brand kit is no good to you unless you actually use it. So, really understand why you need it, why you got it, and then actually use it.
Using it is easy enough, simply provide it to every creative designer, or agency creating or designing brand-integrated media for your business, and make sure that creatives delivered back to you adheres to the high standards you have carefully documented in your brand kit & style guide.