The challenge ahead.
The web is highly competitive. This competitiveness will not decrease, with even more consumers and businesses flocking online, it will only increase.
Offline business practices and tactics, founded on consumer’s lack of access to comparative information, will not work online. Marketing competitiveness based on pricing and discounts becomes less and less effective in large categories of product and service industries.
The Internet’s unique advantages as an accessible, cost-effective platform for bi-directional communication and collaboration remains true today as it did at inception.
A successful web presence demands a value-driven approach to business. This means delivering better information, better presentation, better products, better service, at competitive prices, at lower cost to you, and faster than the competition.
To be competitive and successful online, it means building a website that do more for your audience, customers, partners, distributors, investors, and ultimately for you!