It pays to have Style
Or things fall apart
Developing a great Brand takes time. The right name, logo and message. Styling creates the megaphone platform for your Brand to speak loud and clear. Think of it as designer clothing for your Brand because nobody takes seriously a Brand with sloppy presentation. Every Brand needs style for effective communications and marketing. With the right style, speak and the market will listen.
Set the guidelines for use of your Brand
When designers and marketing agencies use and incorporate your Brand in media compositions, how do they know what is acceptable to you? Is it OK to change the shapes, colors or fonts in your Brand? Or is it a taboo? These important questions need clear answers. Your style guide provide answers, assuring your Brand is always shown in the light you envisioned.