Every symbol, graphic or text in your brand was designed to complement each other in painting the visual of your Brand. Move one a fraction of an inch too far or near, and the balance is lost. Your corporate Brand style guide helps preserve the original authenticity of your Brand.
The many emotions of Type
When your Brand has the megaphone, what emotions do you want to evoke? Is it conservative or liberal? Bold, sexy? Serious or playful? Whatever it is, there is a typeface geared for the job. All fonts are not equal. Avoid unintended consequences, set clear guides for use of approved typography in framing your Brand messages.
The many shades of Red, which is yours?
Your corporate colors are chosen with care for the texture, luminosity, hue and dynamics. Reproducing color accurately in every media is not optional, it's critical. Your corporate style guide provides the technical identification of the exact pitch and shade of your corporate colors.
Brand media kit
Rules, templates and brand creatives
For the ultimate in proactive brand management, your brand media kit goes all the way. It's the complete technical documentation of your Brand, giving you the freedom to work freely with creative design, ad and marketing agencies.