Great designs just don't happen by chance. They are engineered to detail specifications!
You need to provide basic, but detail style rules to guide designers trying to engineering new media designs for your brand!
Complete this form to provide it quickly and accurately.
Brand Style Design Form
1Remember, garbage in, garbage out! High quality designs start with high quality logos. If you already have a complete brand kit, simply upload it, and you are done. If not, try and provide the highest quality images you can find. Ask your designer to provide you with the original graphic design document for your logo/brand design, i.e ( .PSD, .AI, .TIFF files ). If not, try to provide a high resolution ( i.e. very big ) .PNG file, with real transparency behind your logo/brand image. Only as a last resort, provide a .JPG, .GIF and other low-quality image formats. If you do provide a low-quality image format, the very first thing we will need to do is rebuild the image all over to create a high-quality, scalable, image format required for accurate new media compositions/designs.
2 Think carefully about the colors you like to see your brand in. Colors mean something different to many people, so pick carefully. A good place to explore color combos is ColorCombos.com. Then specify 2 colors ( excluding black and white ) that you like. Your brand/logo and creative designs will be done in colors in these shade/spectrum. You can enter colors by name (i.e. red) or codes (i.e. #ff0000).
3 Typography can mean the difference between a polished, sharp, and elegant image and a sloppy looking one. Take some time to research fonts that you like to see your text content and messages in. A good place to explore fonts variety is Fonts.com. Simply enter the names of the fonts you like.