Comprehensive brand design consultation facilitates for exploration and discovery of your understanding of what a brand is, and introduction to best practice brand principles you need to master to assure your brand is defined, designed, marketed and managed to the highest standards. At a minimum, this will give you the knowledge you need to speak the same language as the professionals you are tasked with helping to create, market, and manage your brand over time. We recommend reserving 5 hrs for brand design consultation.
Brand Design Research
Once you have completed your brand design consultation, researching your brand design in context of your values, your preferences, your industry and your primary competitors is critical to creating a brand that will succeed with the target audience. We recommend reserving at least 10 hrs for brand design research.
Brand Design / Logo Design
Once you have completed your brand design consultation, and research, executing brand concepts is next. Designers bring creativity to bear in developing brand concepts, working within the rigorous boundaries and requirements exposed with research. Great brands, however, don't just look good; they outperform! We recommend reserving at least 5 hrs for creating each brand / logo design concept. We deliver original creative vector graphics design documents ( .AI ), professionally preflighted and packaged, for use in pixel-perfect brand media compositions.
Once you have designed your brand, complete and thorough technical documentation of the brand is critical to enable efficient and reliable workflow in working with creative ad, media and marketing agencies, focus on multimedia production, and coordinating marketing initiatives at scale and speed. We recommend reserving at least 10 hrs to produce your brand media kit, your primary brand management and quality control vehicle. A brand kit is a collection of all the technical documents and documentation, including brand look book, and style guide, required by creative agencies to produce pixel-perfect brand integrated media for you.
Once you have completed your brand media kit, you can confidently, reliably and cost-effectively design brand-integrated media you need. With a brand media kit, we recommend you reserve at least 6 hrs per website design concept. Without a brand media kit, the rule of thumb is to double the time to get to a finished product. We deliver original creative design documents ( .PSD, .AI, etc. ), professionally preflighted and packaged, for pixel-perfect installations.
Once you have your custom website designed, and have original creative design documents for the design, installation of the design on your website management system can be done. If using Monkey Business, we recommend you reserve 4 hrs for your custom website design installation. If using other platforms, you will be better off working with a firm that specializes in your chosen platform. However, if you want us to handle installation on other platforms, we recommend you reserve at least 10 hrs for installation.
Once you have completed basic webpage content publishing, you are ready to take the presentation and design of your most important web pages to the next level. For these key web pages, you should create clear communications plans, effective copywriting, and finally creative design. Successful website page designs are built on effective communications plan design and copywriting. We recommend you reserve at least 2 hrs for each webpage communications and copy development.
Website Page Design, 5 Pages
Once you have completed your brand media kit, you can confidently, reliably and cost-effectively design brand-integrated media you need. In addition, you also need to have completed communications design and copywriting for the webpage. With a brand media kit, we recommend you reserve at least 3 hrs per webpage. Without a brand media kit, the rule of thumb is to double the time to get to a finished product. We deliver webpages in optimized HTML pages, and web graphics. We deliver graphic elements in original creative design documents ( .PSD, .AI, ), professionally preflighted and packaged, for easy future modifications and reuse.
Website Search Engine Optimization (SEO) Keyword Research
Once you have completed your webpages communications design and copywriting , you are ready to optimize the content for search engines. The first step is to complete keyword research to focus optimization initiatives. Comprehensive keyword research ensures you do not waste time targeting low performing, or overly competitive keywords that might not yield results. We recommend you reserve at least 5 hrs towards completing a comprehensive keywords research for your website.
Website Page Search Engine Optimization ( SEO ), 5 Pages
Once you have completed comprehensive keyword research for your website, you can now complete optimization of all your webpages. We recommend you reserve at least 2 hrs per webpage for content optimization.
At various stages of execution, reviews and reevaluations of project implementations in context of stated objectives will be necessary to assure the trajectory of the project implementations remain aligned with stated goals. How much review and the frequency varies significantly depending on the types of executable. Still, we recommend reserving at least 10% of the time for reviews.
Management / Team Training
All stake holders need comprehensive training on the consumption, use and leverage of the results of the project to targeted objectives to fully realize the benefits for the project. This is particularly important for Management and key Team members. We recommend reserving at least 10% of the time towards organization wide training.
Project Documentation assures continuity, and value transfer from one generation of project members and managers to the next. The amount of documentation needed varies depending on the nature of the initiatives at hand and the target audiences for the documentation. Still, we recommend reserving at least 10% of the time to comprehensive project documentation.
You should always factor in time required to manage all the assets, creatives and resources needed to execute your initiatives. This is Project Management time, often invisible, and overlooked, but very real and impactful on your bottom line. We recommend reserving at least 5% of the time towards project management.